“Fashion might seem frivolous, but it contributes to who we are as everyday people — as Nigerians, as human beings.” – Omoyemi Akerele
Nigeria is considered to be an emerging market by the World Bank; it has been identified as a regional power on the African continent, middle power in international affairs.
Sub-Saharan Africa’s apparel and footwear market is reportedly worth $31 billion according to data by Euromonitor. Labels such as Nigeria’s Maki Oh – recently worn by Beyonce, Jewel By Lisa and Ikiré Jones are establishing themselves as international brands beyond the continent.
In terms of style, Nigeria is about to go global
Lagos is certainly no backwater in terms of upmarket consumer culture, and you only have to visit Alara, the extraordinary multi-brand store founded by Reni Folawiyo and designed by superstar architect David Adjaye to see that at its best, luxury lifestyle in Lagos is as sophisticated as it is in London, New York or Los Angeles.
Nigerian designers bring a lot of creativity and ingenuity in fashion industry. The style is rather smart mix of the traditional and the contemporary, made from vibrant local fabrics. Also, African fashion has always been known for its daring use of color, from acid oranges to luminous blues.
Lagos Fashion and Design Week
Lagos Fashion and Design Week (LFDW) is an annual multi-day fashion event held in Lagos, Nigeria and founded in 2011 by Omoyemi Akerele. The event provides a platform for buyers, media, and fashion enthusiasts to view collections from leading designers from Nigeria and across Africa.
The fashion and exhibition event features:
- Runway shows featuring new season collections from the best talents in the fashion industry;
- exhibitions featuring fashion products and accessories, textiles, design elements;
- photography and art installations workshops and master classes that will facilitate knowledge transfer, information exchange and networking opportunities across board;
Nigeria overtook South Africa as the continent’s biggest economy. Hence, with a rapidly growing middle class — representing as many as 40 million potential consumers, the retail sector is booming. Today the retail economy is an even bigger contributor to Nigeria’s GDP than oil and gas.