Adidas Parley UltraBOOST X is the company’s response to the continuous fight against pollution. As it really is a matter of global interest, the most famous brands joined together to find ways for protecting the environment.
Recently, Adidas aligned for this fight together with Parley in The Parley Ocean Plastic Program. The Parley AIR Strategy (Avoid, Intercept and Redesign) is the leader in this program which tries to combat marine plastic pollution.
However, this is not a random decision of Adidas. More then that, it is part of a bigger plan in which Adidas reiterated its commitment to green materials. Thus, the recent sustainability reports highlighted that the company is on track to use 100% sustainable cotton by next year. Also, they claim to have saved 70 million plastic shopping bags by switching to paper bags in its stores. In addition, Adidas committed to use Parley recycled plastic in order to make the new Adidas MLS uniforms.
Going back to the partnership with Parley, we must point out that Adidas launched a new line of running shoes. They are part of the Boost collection and include Ultraboost Parley, Ultraboost X Parley and Ultraboost Uncaged Parley.
What’s the innovative aspect of this collection? Mostly, they made these shoes out of recycled materials such as plastic waste taken from the ocean. The process is quite complex as it involves transforming the waste in strings and then weave them to make the running shoes.
Reason to choose Adidas Parley UltraBOOST X
Adidas Parley UltraBOOST X are the latest model in the collection. They are all white and this is no random choice! Thus, they remind us of the crisis of coral bleaching. Indeed this is an extremely worrying phenomena which became a serious threat for the oceans. On the other hand, it symbolizes the intention of mankind to raise the flag in the eternal conflict with the ocean. In this respect, people are struggling to stop water plastic pollution.
In the end, this is what Adidas Parley UltraBOOST X is about: keeping our waters safe. Therefore, Parley AIR Strategy got very involved in avoiding the use of plastic materials, as well as collecting and remodeling them. Selling these running shoes is part of their strategy to bring out on the market over 1 million pairs. All of them are made entirely of recycled plastic material, taken from the ocean.
For the record, for each pair of Adidas Parley UltraBOOST X, they use approximately 11 plastic objects (Polyethylene terephthalate, also known as PET) retrieved from seas and oceans. After the transformation, this material is used for the upper part of the shoes, the laces, the heel areas as well as the sides.
Also, Adidas chose a great design, in order to provide high performances. So the shoes are highly functional as well as great style for a noble cause. And this cause is about raising awareness of plastic water pollution and to make a positive change.
The main features for Adidas Parley UltraBOOST X
- Primeknit – provides comfort and support for your feet. They are 95% Parley Ocean Plastic™.
- Heel counter also provides support as well as movement freedom, especially for Achilles Notch. They are all natural materials.
- Torsion System – uses recyclable material which makes the foot bend in the most natural way., from heel to toes.
- Rubber outsole – provides adherence and adapts according to foot moves. Moreover, it makes a perfect match with BOOST sole. Therefore, you get smoother and more flexible run.
- BOOST sole – increases comfort and cushion the foot.
- Adaptive Arch provides a curved shape to make you feel comfortable while running.
The most innovative feature of these shoes is the NFC Chip, a unique digital experience.
The price goes around 200 dollars. If you think it is too expensive, think about the cause they support.