“Curves are the essence of my work because they are the essence of Brazil, pure and simple.” – Oscar Niemeyer
When we think about Brazil, we think about beaches, sunshine, carnival and caipirinha.
Just a few years ago, Brazil’s fashion was only famous for bikinis, Havaianas and Victoria’s Secret models. Today, São Paulo and Rio have established brands such as Osklen, Issa, Carlos Miele, Pedro Lourenço, Alexandre Herchcovitch and Lucas Nascimento.
Brazilians love clothing that burst with lovely bright colors and attires that display attractive cuts and patterns. The fashion usually places a lot of emphasis on appropriate accessories as well.
Sao Paulo is one of the world’s most dynamic cities, Brazil’s financial capital and a magnet for economic migrants from neighboring countries.
Brazil fashion centers are: São Paulo – where the more directional and established designers show, and Rio – represents the lifestyle, street and diffusion brands.
About Sao Paulo Fashion Week
The Sao Paulo Fashion Week (SPFW) is the biggest event for Brazil’s Fashion and entire Latin America. After those of Paris, Milan, New York and London, the Sao Paulo Fashion Week is the fifth largest fashion week event in the world.
In 1996, the fashion event in Sao Paulo had its first edition under the name Morumbi Fashion Brasil. The event changed completely the world of Brazilian fashion. During that time, international brands such as Chanel, Versace and Gucci started to open up shops in Brazil. This brought a significant change to the country’s textile industry.
As a spinoff, many Brazilian brands like TNG, Colcci, Osklen and Cavalera began to have an international reputation.
The Brazilian fashion industry has annual revenue of $ 63 billions. It is the fourth-largest textile producer in the world and employs 1.7 million people. In the same time, the challenges are substantial. High import duties, costly tax and lack of technical know-how all create a barrier to translating the huge domestic market into a global one.