Dubai and luxury are nearly synonymous. But the city’s officials want Dubai to evolve into a hub of creativity that attracts the region’s best designers.
With a new fashion council, a growing reputation and a progressive fashion week Dubai is evolving into a fully-fledged fashion capital for the Middle East and North African market.
Just 40 years ago Dubai was a small city surrounded by desert. Today it is an amazing metropolis. While Dubai’s tourism is thriving, its fashion industry is in a growth period.
With big ideas of becoming a globally recognized fashion city, there’s no reason why Dubai can’t crack that fashion barrier. Furthermore to be listed with the likes of London and Paris, as a key fashion city in the future.
A little more than half of all major international retailers have outlets in Dubai. Hence, a third of all luxury spending in the Middle East happens here.
Exciting innovations, a new generation of designers and emerging fashion hubs is what makes it the Middle East’s fashion oasis. Dubai is the world’s next great Retail Capital.
FASHION FORWARD DUBAI (FFWD)
Fashion Forward Dubai (FFWD) is the definitive fashion platform for Dubai and the Middle East. It is providing development, exposure and a progressive direction for the regional fashion industry.
Since its launch in April 2013, Fashion Forward Dubai gained wide-spread recognition and gained the official endorsement of the Dubai Design and Fashion Council (DDFC) in January 2016.
Held bi-annually in March/April and October at Dubai Design District, the key components of FFWD include: Runway shows and presentations by the best couture, ready-to-wear and accessories designers in the Middle East. Additionally FFWD hosts the d3 Fashion Talks, a series of inspiring seminars and panel discussions led by global industry experts and fashion academia.
Tickets for both the FFWD exhibition and catwalk are available here.