East and West: Turkey! Most citizens of Turkey are Muslims, but Turkish society is also modern. This country has always been an important junction in trade between east and west, and it is the same for fashion too – bringing the best of international fashion to its own streets, and exporting its home-grown fashion to the world.
Today, Istanbul is an Islamic fashion capital. In the same time it is now being seen as a serious style center by the fashion industry worldwide.
It is not the Islamic fashion of Riyadh or Kabul, nor is it the extravagant or stereotyped from the West. Turkish fashion here is a colorful, creative and joyful enterprise.
High heels, flowing tunics and colorful head scarves
As street style in Istanbul, European dress styles prevail. In the same time, Muslim fashion designers are essentially trying to adapt fashion to religion. Their mission is to help women be fashionable and true to their religion at the same time.
The dynamic new spirit among Turkey’s fashion brands is creating style that is cosmopolitan yet truly Turkish. İpekyol has become a favorite Istanbul fashion designer for its combination of clean, modern lines with bold prints and glamorous embellishments, while Twist is gaining attention for its colorful, youthful edge and Sarar is winning fans for its chic urban style.
Turkey’s young, stylish, urban population ask for innovation and higher-quality designs, while the growing number of working women want stylish, affordable clothes that fit with their busy lives. “Turkish women live for fashion and follow it very closely” says Feride Tansuğ. “Today’s young generation is adopting more of their own style, and customizing fashion for themselves”.
The unique about Istanbul Fashion is how it mixes local brands with vintage, from designer style to global pieces. And it’s this mix of global trends and individual style which is making Turkey a thoroughly 21st-century trendsetter.