A metaphor for supreme craftsmanship, Anita Dongre’s designs showcase Indian aesthetics in a contemporary language. By reviving the lost art of traditional weaving techniques and master craftsmanship, Dongre recreates classic regal splendor.
Anita Dongre has created one of the most successful fashion houses in India. Around 20 years ago, she filled a gap in women’s Western wear in India. Today, she’s running a veritable fashion empire. Even more, last month, Dongre’s creations finally arrived to America, opening the fifth brick-and-mortar location for Grassroot in SoHo, Manhattan.
In 2016, Fortune India ranked her No. 21 on its list of the country’s most powerful women. Furthermore, The Duchess of Cambridge has worn her designs, like many other stars from Bollywood. Her clothes and jewellery are sold in India, the Middle East, Africa and now in America too.
The women behind the brand
Born in October 3, 1963, Anita Dongre is a fashion designer from Mumbay, India. She is the founder of House of Anita Dongre -which is today recognized as India’s leading fashion house.
She is also vegetarian and she keeps to a strict 9 p.m. bedtime no matter where she is. At 15 years old, Dongre began designing for herself. While spending her summer holidays in Jaipur, India, she worked with local artisans to customize outfits, bangles and mojari.
The Indian designer studied Fashion Design at the Premlila Vithaldas Polytechnic of SNDT Women’s University in Mumbai, India.
Launched in 1995, the House of Anita Dongre comprises today a portfolio of brands: AND (western wear brand for women), Global Desi (boho chic brand for women) and the luxury brand Anita Dongre offering bespoke bridal, couture, luxury prêt (Grassroot), menswear and, also, handcrafted gold jewellery (Pinkcity).
Anita Dongre’s work
The rich cultural heritage of India, the Mughal architecture and also the traditional craftsmanship has always inspired Dongre. All her collections reflect her love and admiration for her roots.
Dongre successfully recreates the classic regal splendor. “The richness of Benares silks, cottons and brocade weaves, tie and dye, hand painted silks of Jaipur, Ikats of Odisha, Gota Patti of Rajasthan and Chikankari of Lucknow are all captured in her classic elegant creations.”
In an effort to keep the traditional crafts of weaving and also embroidery alive, she works with artisans from villages all over India.
If you want to discover more about her brands and her collections, click here.