Roger Federer and Rolex are the latest Wimbledon stars.
The major event of these days is the tennis championships in Great Britain. Thus, Wimbledon is the oldest and most traditional tennis tournament of the four Grand Slam tournaments. Rolex joined this event, becoming an important partner since 1978, as the Official Timekeeper of All England.
Obviously, this famous company could not miss such an important sport event. Sport events are always a great opportunity to break any social, cultural or ideological barriers. Therefore, the most famous brands have the chance to become extremely visible worldwide. The large audience and popularity increase significantly as they share the same passion for sport.
There is no doubt that sports will always be extremely popular. Therefore, every brand’s marketing department would simply love to take this opportunity and make it their ticket to huge success. People will see them and associate them with the event itself. Thus, they would increase sales and make their business really profitable. The watch brands are among them, especially since the terms Official Watch and Official Timekeeper were introduced.
Almost all big sport associations have their own watch brands sponsors. Rolex, Hublot or Festina are just a few of them. Depending on the sport as well as the quality of the competition and the estimated audience, they would try to get the best of it.
The biggest watchmaking brands make partnership deals for several years to promote sport competitions of certain organizations. Of course, there is lots of money involved regarding various sport fields. For instance, a single brand can make contracts for ten different sport branches. In addition, they may have such contracts with different sports-persons which they will support throughout the contract period.
How did Rolex become one of the Wimbledon stars?
Rolex has a history as far as their partnership with sport events is concerned. Thus, in 1927 Mercedes Gleitze was wearing a waterproof Rolex Oyster while swimming across the English Channel. That made her the first English woman doing that while wearing the first waterproof watch. That is how she became a Rolex Testimonee. It is an honorable title awarded to exceptional people with great achievements related to Rolex performances.
Presently, for this year’s edition of Wimbledon Championships, there is a new representative figure for Rolex. Roger Federer himself is the icon image of excellency. He has been proving that ever since he got in the tennis “business”. Therefore, Rolex could have never chosen better! The famous Swiss tennis player always aimed for the top. I suppose this is enough reason for Rolex to make him Rolex Testimonee in 2001. Two years later, he got the Grand Slam after winning the first of his seven Wimbledon titles. Talent mixed with determination and commitment so it was only natural that he made his records. Thus, he won 18 Slams between 2003 and 2017 and remained number one player for 302 weeks. Now that is a real record!
In 2009, Federer won his first Wimbledon trophy after a great game with Andy Roddick. After the game, he lifted the trophy and showed the Rolex logo to his fans and spectators. Certainly, this image explains all the contracts over the years, as well as his considerable fortune. This is how they both became Wimbledon stars.
Concerning Rolex Oyster Perpetual, Federer considers this watch has great significance. That is champions never stop on their way up to the top. So is Rolex Oyster Perpetual. beyond the commercial discourse, this association Rolex – Federer really is relevant for the idea.
Of course, there are other Wimbledon players who represent the image of Rolex this year:
- Angelique Kerber
- Juan Martin Del Potro
- Grigor Dimitrov
- Jo-Wilfried Tsonga
- Caroline Wozniacki,
- Eugenie Bouchard
- Belinda Bencic
- Justine Henin
- Björn Borg
- Chris Evert
- Rod Laver.
They are all great players so this year Rolex is…in good hands!