Switzerland fashion design is unknown at international level. However, it has long been a haven for multinational companies, including fashion businesses.
Favorable tax regime where corporations with foreign operations get preferential treatment. This is Switzerland! And this made the Gucci Group transfer its headquarters from London to Cadempino. Likewise Philipp Plein, Zegna, Hugo Boss and Guess have also established administrative and supply chain hubs in the southern Swiss canton of Ticino.
For fashion history, Switzerland played an important role. It was once the silk center of the world.
From the Medieval Period, Zurich was known as the silk capital, providing fabrics for Royals and credited fashion designers. During the 80’s, the silky fabrics made in Switzerland experienced a huge revival when it was founded the silk company ‘Fabric Frontline’ – supplying haute couture design houses like Dior and Chanel with their precious silk.
Even more, no other country is as famous for its watches as Switzerland. Breitling, Rolex and Omega will always spring to mind as the most famous luxury watch labels. Hence, over 90% of Swiss watches are exported internationally.
House of Luxury
Richemont, one of the world’s leading fashion companies bases itself in Switzerland, housing some of the world’s most prestigious fashion brands such as Cartier, Montblanc and Chloé.
The company was founded in 1988 by Johann Rupert, who started the business after investing in the tobacco industry. Today however, they’re switching their sights to high-end jewelry, clothing, watches and leather accessories and were quite recently ranked as the 6th largest global fashion player by FashionUnited.