The full Biography of ALBERTA FERRETTI - Fashion Worldwide
Alberta Ferretti Advertising Campaign for Autumn/Winter 2016

Alberta Ferretti grew up in Cattolica, Italy (Emilia Romagna), in the 1950s and ’60s. The eye for design stands in her family because her mother owned a dressmaking atelier in the same town, and Ferretti was cutting fabric for it by the time she was 12. After 3 years, she left school, got married and had decided to start her own business.

The soon-to-be one of the best designers in the world, Alberta Ferretti built a thriving fashion empire from a small boutique she opened in a seaside Italian village in the late 1960s.

Alberta Ferretti is best known for her translucent and glossy dresses. Ferretti also heads a manufacturing company that makes and distributes the lines of some of the most famous designers like Narciso Rodrigues and Jean Paul Gaultier. Her personal belief comes from the Italian sentence “la dolce vita” a.k.a. “the good life“.


She took a small loan from her parents and she opened her own clothing store in Cattolica, calling it “Jolly.” It had a workshop upstairs as well as living quarters. Few years later, she had two little boys and a thriving business to look after.


“Jolly” caught the attention in the fashion industry and began to sell the work of some Italian designers like Gianni Versace, Mariuccia Mandelli and Giorgio Armani. Soon after, she started to grow up the business with her own design ideas.


Ferretti designed her first collection.


She began to show seasonal collections on runways of Milan. Her designs were both feminine and modern, made from delicate fabrics like chiffon, gazar and georgette. The idea caught on women around the world.


She launched Ferretti Jeans Philosophy and renamed it in 1994 as Philosophy di Alberta Ferretti. She also began opening boutiques (both Alberta Ferretti and Philosophy brands) in the key cities (Milan, London, Tokyo, New York). Ferretti was named the first female founding member of an Italian bank named Cassa di Risparmio di Rimini which was yet another brick in the foundation. And that’s not all. She was also named the best female entrepreneur in Emilia Romagna.

Ferretti Jeans Philosophy allows me to let my creativity run wild“,

she told WWD journalist Samantha Conti.


Ferretti was named The Best Female Entrepreneur in the state of Emilia Romagna, Italy.

For me it’s very important not to lose perspective when you become famous“, she told Guardian writer Susannah Frankel.


The designer signed licensing deal with Procter & Gamble for a fragrance line.


Times Magazine London feature titled “Italy’s Quiet Achiever” Lisa Armstrong described Ferretti as “a formidable industrialist” and representative of a country with “a sufficiently developed aesthetic sensibility to be able to accept captains of industry who waft around in floaty wisps of chiffon“.


She created over 1.000 costumes for the opera Carmen, presented in Rome.

Photo Source: CMS Cultura

Alberta Ferretti Spring 2014 Shoes

Alberta Ferretti Spring 2014 Shoes

Photo Source: Pinterest


Ferretti wanted to expand her business and she soon began with children’s clothing and launched her line of outfits for little girls at Pitti Bimbo.


The decades worth of experience landed her a spot on the famous television show Project Runway as a judge. Soon after, she opened a shop at Melrose Avenue, Los Angeles.


The designer launched her own fragrance endorsed by supermodel Claudia Schiffer.

Photo Source: Pinterest


Ferretti designed her first bridal collection called Alberta Ferretti Forever which has been a complete success. Ferretti has that specific sense of choosing feminine, unique and delicate material, skillful draping and jewels. That’s why she is one of a kind.

Poppy Delevingne – Alberta Ferretti Forever 2012 Bridal Collection

Photo Source: Pinterest

Today, Aeffe (Aeffe Group operates worldwide in the fashion and luxury goods sector and is active in the design, production and distribution of a wide range of products that includes prêt-a-porter, footwear and leather goods) has made its mark in the industry, producing and distributing designs for famous fashion houses like Moschino, Pollini and Jean Paul Gaultier.

Alberta Ferretti Fall 2016 RTW

Photo Source: Pinterest

Ferretti’s outfits have been everywhere on the red carpets of international awards ceremonie. Actresses like Meryl Streep, Taraji P. Henson, Sandra Bullock, Scarlett Johansson, Uma Thurman, Emma Watson and Diane Kruger wore her exquisite gowns.

Heidi Klum attends the 2017 Vanity Fair Oscar Party in Alberta Ferretti

Taraji P. Henson in Alberta Ferretti Oscars 2017

Photo Source: Pinterest


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