THE HISTORY OF Maison LANVIN Paris - Fashion Worldwide
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Jeanne Lanvin is born in 1867, on January 1st in Paris. When she was 16, she became apprentice for Félix at 15 rue du Faubourg Saint-Honoré (the current address for Lanvin Menswear). Here she designed her first hats. The success of this product led Jeanne to launch her own business.

Her company is one of the oldest French fashion houses still in operation.

1889

The oldest fashion house in Paris, Lanvin began when Jeanne Lanvin opened a millinery boutique in 1889, on the corner of the city’s rue Boissy d’Anglas and rue du Faubourg Saint-Honoré.

Photo Source: Lanvin

1897

Lanvin gave birth to a beautiful daughter, named Marguerite, in 1897. From that moment on, she began to create clothing for her. Soon enough, after admiring Marguerite’s outfits, everyone wanted clothing items designed by her.

The Lanvin logo is inspired by a picture of Jeanne and her daughter Marguerite (1907)

Photo Source: A.G. Nauta Couture

1908

In 1908, it appeared The Children’s Suits Department. Marguerite grew up and her mother designed everything according to her. Therefore, The Girls’ and Women’s Departments opened.

Photo Source: A.G. Nauta Couture

1909

Her designs began to get noticed, so she added departments for women’s and young ladies’ clothes, and joined the Syndicat de la Couture, and entered the exclusive world of French fashion houses.

That same year, she had an exhibition in Paris, where she showed how a rich, royal blue became the house’s signature colour. Lanvin fell in love with this particular shade when she saw it on a fresco by Fra Angelico in Florence. The color is still used on packaging and bags.

The first Lanvin wedding dress ever was created for the house’s Summer presentation: she introduced the dress-shirt line for long, flowing creations for slim figures, delicately belted at the waist. The dress was subtly decorated: sleeves, a bordered skirt and a lace bodice.

1913

Lanvin goes further more and created a Furs line.

Photo Source: A.G. Nauta Couture

1923

Lanvin ventured into designing sportswear and accessories with Lanvin Sport. The sportswear was well received because, for the first time, women were free from wearing corsets and petticoats. The little silk dresses and accessories, for example, were strongly demanded by tennis players. That year, Lanvin-Décoration, a department of interior design.

Photo Source: A.G. Nauta Couture

1924

The year that Lanvin launched Lanvin Parfums at 4 Rond-Point des Champs-Elysées.

1925

Lanvin participates in the International Universal Exhibition in Paris where she is Vice-President of the Pavilion of Elegance.

Photo Source: A.G. Nauta Couture

1927

Lanvin launches her legendary fragrance Arpège for her daughter’s 30th birthday.

1938

Aged 71, Jeanne Lanvin is presented with the rosette of Officer of the Legion of Honour.

1946

The fashion designer dies in July of 1946 at the age of 79. Her daughter, Marguerite took over the company. With this being said, Maison Lanvin became the first fashion house to keep going after the founder’s death. Afterwards, up until 1955, many designers followed and worked on the high fashion and ready-to-wear collections. Some of these were Antonio del Castillo, who took over after Marguerite, Claude Montana and Mr Elbaz.

Photo Source: Pinterest

2001

Alber Elbaz becomes Lanvin’s artistic director. Elbaz is an important name in the industry, well known for his love of women, the limitless imagination and perfectionism. He had the first show for Lanvin Fall/Winter 2002. The presentation was impeccable.

Photo Source: Studio 14

2010

H&M announces the collaboration with Lanvin. The house would be the guest designer for Winter Collection 2010, and Natasha Poly would be named the face of the video campaign.

2012

Alber Elbaz celebrated his 10-year anniversary as Lanvin’s artistic director.

Photo Source: Glamour Boys Inc.

2015

The “Exhibition Jeanne Lanvin” debuts at the Palais Galliera. This is Paris’ first retrospective dedicated to Jeanne Lanvin and features hundreds of extraordinary looks from the archive. In October the same year, Alber Elbaz left Lanvin.

This was the end of an era, but the designers that took over still carry the torch of Lanvin’s vision. Her particular passion was embroidery, though she also introduced ethnic fabrics because, she once said, art books inspire her designs.
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