Between traditionalism and modernity: Ritu Kumar
Ritu Kumar

“Cool has become formulaic. You can walk into stores today, and it’s all there: Anyone can buy what’s perceived as cool.” – Ritu Kumar

Born in Amritsar , Ritu Kumar is a native of Delhi. She graduated in 1964 from Lady Irwin College in Delhi and later pursue her education in Briarcliffe College, New York.

Ritu Kumar

Today, Ritu Kumar is almost synonymous with Indian traditional textiles and fashion. Furthermore, she dresses the biggest Bollywood stars, the most famous celebrities and the most stylish royals, including the Princess Diana.

Ritu Kumar is one of India’s foremost designers. She developed a unique style of her own. With a background in an art history and museology, this has enriched her horizons. Ritu understands of ancient designs and the innovative use of traditional crafts has created a new classicism.

Even more, Ritu Kumar’s name has also got attached to the Femina Miss India.  She is the designer for contestants who participate in international beauty pageants such as Miss Universe, Miss World and Miss Asia Pacific World.

Ritu Kumar

Ritu Kumar holds the status of a revivalist in the Indian fashion industry, which has successfully bridged the gap between traditionalism and modernity. However, her work today has gone much beyond revival – It is constantly evolving within an aesthetic which is sophisticated both in the eastern and western sense, with each of her collections making a contemporary statement in a fast changing modern India.

Ritu began her work with four hand-block printers and two tables, in a small village near Calcutta. Hence, she was the first woman to introduce the ‘boutique’ culture in India.

Awards

Ritu has recently been awarded the ‘”ndira Gandhi Priyadarshini award” for her achievements and contribution in the field of fashion.

Ritu Kumar

Her achievements include the award of “Chevalier des arts et des lettres”.The award is for recognition of her contribution to Indian textile crafts, and traditional techniques of the French government.

In 2012, she has also received the Achievement Award at L’Oreal Paris Femina Women’s Awards.

Furthermore, in 2013, Kumar received the Padma Shri Award, the country’s fourth highest civilian award for her exceptional and distinguished service in the field of fashion, textile and craftsmanship.

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